The Worcester State College logotype, in conjunction with the graphic standards and style guide outlined later in this manual, comprise the core of the Worcester State College identity program. It is critical to the success of the identity program that the proper logotype be used according to the guidelines.

The official College logotype must be on all external communications including electronic media, such as the Worcester State College website. The ability to build new awareness and recognition for the College is directly related to the dedication of all faculty, staff and outside vendors to consistently follow the guidelines and insure proper reproduction. For this reason, it is best to use either the electronic version or camera-ready artwork when reproducing the logotype. These can be obtained from the Office of Publications and Printing Services, the Office of Public Relations and Marketing or from this website.

The College logotype is made up of an official seal, an official logo — comprised of both a wordmark and a symbol — and an official athletic logo.

Documentation:

• Institutional Identity Guidelines [pdf]